The EyeTracking Blog

By far the most common question that we hear from potential clients is this: ‘Can I conduct my eye tracking research internally, or should I enlist the services of an expert?’ It’s an excellent starting point, but the answer that you receive will most likely depend on who you ask. Sellers of eye tracking systems will probably advise you to purchase the equipment yourself, whereas sellers of eye tracking services might steer you toward one of their external solutions. This can make the decision rather difficult. Fortunately, we at EyeTracking, Inc. offer systems AND services. It doesn’t matter to us which direction you choose, so we’re able to give you an objective recommendation based on our substantial experience within the industry. Here’s a basic overview of the pros and cons of each approach.

The benefits of in-house eye tracking are obvious. You own the hardware and software to design your studies, record your data and analyze your results. Recent advances in flexibility and portability allow you to...

At midnight on Wednesday March 23rd two commercial airplanes approaching Ronald Reagan Airport in Washington D.C. requested permission to land. The tower responded with only silence. After repeated attempts at communication, both pilots were forced to navigate their descent through the darkness without the assistance of Air traffic Control.  The landings were successful and no one was injured, but when it was revealed that the controller on duty was asleep at his post, the story captured national attention.

Fatigue is unavoidable for the air traffic controller. The combination of long hours, monotonous tasks and high stress will eventually lead to physical and mental exhaustion, no matter how many cups of coffee are consumed. The event described above is just one of five cases reported in the past month. This is not a pleasant thought for the frequent flyers among us.  It means that at any given time as we hurtle through the atmosphere in a combustible tube traveling 500 miles per hour suspended 30,000...