By EyeTracking Inc. on
5/19/2011 10:08 PM
By far the most common question that we hear from potential clients is this: ‘Can I conduct my eye tracking research internally, or should I enlist the services of an expert?’ It’s an excellent starting point, but the answer that you receive will most likely depend on who you ask. Sellers of eye tracking systems will probably advise you to purchase the equipment yourself, whereas sellers of eye tracking services might steer you toward one of their external solutions. This can make the decision rather difficult. Fortunately, we at EyeTracking, Inc. offer systems AND services. It doesn’t matter to us which direction you choose, so we’re able to give you an objective recommendation based on our substantial experience within the industry. Here’s a basic overview of the pros and cons of each approach.
The benefits of in-house eye tracking are obvious. You own the hardware and software to design your studies, record your data and analyze your results. Recent advances in flexibility and portability allow you to...