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By EyeTracking Inc. on 10/23/2018 9:42 AM
EyeTracking, Inc., leaders in eye tracking software, analytics and expertise, announced the official release of its revolutionary cognitive workload algorithm with support for Tobii Pro’s eye tracking glasses. This integration represents a major step forward in the domain of wearable-based research solutions for improving human performance, user interfaces and training.

EyeTracking, Inc’s cognitive workload algorithm, the Index of Cognitive Activity™, enables a real-time measure of cognitive workload from non-contact and unobtrusive cameras in the headset. By monitoring changes in the pupil, we can quantify the amount of mental effort being expended at any given moment. The algorithm is currently available in EyeTracking’s EyeWorks™ software product. EyeTracking’s workload metric has successfully been used in measurement...
By EyeTracking Inc. on 1/16/2017 12:07 PM


EyeTracking, Inc. announced today the issuance by the United States Patent Office, of a patent that covers a person’s interest, or attention to objects automatically or manually identified in a video stream. 

This patent (9,077,463) is a continuation of two other issued patents owned by EyeTracking, Inc. that are used in the company’s EyeWorks™ software product. However, the claims protect uses far beyond the EyeWorks software application. Imagine safety applications that could be developed if your car could know whether the driver had seen the cyclist or pedestrian in front of it, or if your new AR Glasses could bring up information about objects that you looked at as you visited a new city or country. “We are extremely pleased to have been awarded this important patent in the field of eye tracking. We believe that the claims in this patent will play an important role...
By EyeTracking Inc. on 8/14/2015 4:22 PM

EyeTracking, Inc. is proud to announce the signing of a Cooperative Research & Development Agreement (CRADA) with Sandia National Laboratories. Through this partnership Sandia and EyeTracking seek to apply new methodologies and approaches to solving real world problems.

Read the full press release here

By EyeTracking Inc. on 10/10/2014 1:39 PM
Seeing Machines (AIM: SEE), a world leader in computer vision related technologies that help machines understand people by tracking and interpreting human faces and eyes, is pleased to announce the signing of EyeTracking Inc. as distributor of Seeing Machines’ latest eye-tracking platform, FOVIO. EyeTracking Inc. will have exclusive distribution rights, bundling their industry-leading suite of software and analytic tools with Seeing Machines’ world-class gaze-tracking technology platform, to the eyetracking research market. Since 2009, EyeTracking Inc. has been a key distributor of Seeing Machines’ previous eye-tracking platform, FaceLAB. Seeing Machines’ new FOVIO product reinvents eye-tracking capability to deliver higher performance, better accuracy and simpler set up. EyeTracking Inc., founded in 1999, continues to pioneer the eye-tracking industry with recent patents for novel techniques in analysing ‘dynamic areas of interest’ and it’s software suite, EyeWorks™, eye tracking software to...
By EyeTracking Inc. on 9/20/2014 1:59 PM
Scene Camera Data Collection - Mobile / Tablet Example

Testing on a monitor, testing with a projector, testing on a laptop, a Command and Control Station, a TV... the list goes on. Where ever a person meets machine, there is a way that eye tracking can be employed. As new interfaces and devices are released, eye tracking must evolve to ensure that it can be used easily with those devices.

The latest such device was released yesterday, and that's when mine turned up in the mail - I am of course referring to the much anticipated iPhone 6. Here at EyeTracking, we have many customers that use our EyeWorks software to test mobile apps on a variety of devices. We ourselves, run usability services (using EyeWorks or course), for a range of companies testing mobile apps. As we had an iPhone 6 in hand, we thought we should...
By EyeTracking Inc. on 4/16/2012 3:05 PM
TheLadders, a leading online job-matching service, recently conducted the “first formal, quantitative study of recruiters’ on-the-job behavior.” The study utilized EyeTracking, Inc.’s EyeWorks software to examine visual behavior during resume and profile review. Results suggested that recruiters only spend about six seconds reviewing each individual resume. Furthermore, attention during that brief time is focused heavily on a select few sections of information. The implication is clear: recruiters make their decisions very quickly, based only on the most relevant aspects of the applicant’s qualifications. These and other important conclusions are reported by the with the following acknowledgement: “The eyes and eye-tracking technology have given us valuable insight – and valid data – about recruiters’ behavior. While we may never be able to read recruiters’ minds, this study gives us a much clearer view of what they are thinking and how they make decisions.” We are pleased that EyeWorks...
By EyeTracking Inc. on 11/11/2010 5:18 PM
EyeTracking, Inc. has been working with a top team of surgeons at UC Irvine Medical Center. Using state-of-the-art eyetracking technology and our revolutionary Index of Cognitive Workload ICA metric we monitored a team of surgeons over a year performing live surgeries. This ground breaking research was recently presented at the World Congress of Endourology by UCI and was named 'Best' of the 900 presented.

See the UCI news release

To learn more about our unique medical research services contact an EyeTracking representative at +1 (619) 265-1840.
By EyeTracking Inc. on 6/25/2008 9:30 AM
EyeTracking, Inc recently performed a website usability evaluation for Continental airlines. The study consisted of a detailed assessment of the homepage and customer email communications. We were able to uncover some very interesting trends based on the eye movements, click behavior and subjective feedback of airline customers. Our friends at Continental were so impressed with their experience with EyeTracking that they decided to highlight the study in ‘Continental Quarterly.’

See the featured article
By EyeTracking Inc. on 7/23/2007 10:51 AM
Sponsored by Double Fusion, EyeTracking partnered with Interpret to provide a landmark in-game advertising effectiveness study for the leading independent in-game ad provider. Using EyeTracking’s patent pending video analysis techniques, EyeTracking is the only company able to deliver accurate statistics on where and how people are looking at dynamic media. Applications include in-game advertising effectiveness, TV commercial evaluation, and sporting event sponsorship measurement. Information delivered goes far beyond the current ROI measures employed in industry, showing not just that an ad appeared on screen (‘air-time’) but actually answering the real question of – “how many people actually saw my ad?” Read the press: Red Herring--> Red Herring How Effective Are In-Game Ads? Gamasutra Double Fusion Releases New Study Into In-Game Ad Effectiveness TMCnet...
By EyeTracking Inc. on 10/7/2005 2:56 PM
07/10/05 - EyeTracking, Inc. Makes "Most Innovative New Product" Finals CONNECT ANNOUNCES 2005 MOST INNOVATIVE NEW PRODUCT (MIP) AWARDS FINALISTS San Diego Technology and Life Science Companies Continue to Demonstrate Excellence in Creative Applications and Product Development

SAN DIEGO (October 7, 2005) – CONNECT today announced the finalists for the 18th annual Most Innovative New Product (MIP) Awards, reinforcing the region’s reputation as a leader in innovative technologies and creative product development.

Products highlighted by this year’s cadre of nominees ranged from innovations in video surveillance technology to medical advances in the treatment of diabetes, cardiovascular disease and obesity. The 24 finalists were selected from more than 80 entries representing a diverse range of companies.

The finalists were honored October 6 at a reception held at La Valencia Hotel in La Jolla. Winners will be announced at the MIP Awards Luncheon to be held Friday,...
By EyeTracking Inc. on 8/3/2005 10:38 AM
07/28/05 - SANDRA MARSHALL RECEIVES A DARPA AUGMENTED COGNITION (AUGCOG) FOUNDATION AWARD On Wednesday, July 28, 2005 Sandra Marshall, CEO, EyeTracking, Inc., was presented with a Foundation Award by CDR (Sel) Dylan Schmorrow, Program Manager for the Defense Advanced Research Projects Agency’s (DARPA) AugCog Program. The Foundation Award was presented to those individuals that have made direct contributions to the establishment of a new frontier in human computer interaction: Augmented Cognition.

Augmented Cognition is an emerging field of research that seeks to extend a user’s abilities via computational technologies that are explicitly designed to address bottlenecks, limitations, and biases in cognition.

About DARPA’s AugCog program The mission of this DARPA program is to extend, by an order of magnitude or more, the information management capacity of the human-computer warfighting integral by developing and demonstrating quantifiable enhancements to human performance in diverse, stressful,...
By EyeTracking Inc. on 7/29/2005 9:25 PM
07/28/05 - Sandra Marshall and James Weatherhead present at HCI International 2005 Conference San Diego, CA, July 28, 2005 -Sandra Marshall, CEO, EyeTracking, Inc., and James Weatherhead, President EyeTracking, Inc., each presented papers at the Augmented Cognition track of the International Conference on Human-Computer Interaction in Las Vegas.

Sandra Marshall's presentation, entitled "Assessing Cognitive Engagement and Cognitive State from Eye Metrics", describes a new approach for estimating cognitive state by using a set of psychophysiological metrics based on eye-tracking data. The metrics are derived from the raw data of pupil size and point-of-gaze information. Each metric requires only 1 second of data for computation, which means that the set can essentially be computed in real time. The set of metrics is described, and three examples of using the set of metrics to determine cognitive state are given. The first example contrasts focused attention with potential overload;...
By EyeTracking Inc. on 3/30/2005 12:00 AM
03/30/05 - EyeTracking, Inc., Hosts CCAT sponsored CEO Roundtable Discussion with Congresswoman Susan Davis

On Thursday, March 24, 2005 EyeTracking, Inc., hosted the Center for Commercialization of Advanced Technolgy's (CCAT) CEO Roundtable discussion with Congresswoman Susan Davis.  

EyeTracking, Inc., along with three other CCAT clients participated in the roundtable discussion with Congresswoman Susan Davis to enable her to  walk away with a better understanding of what companies in her district are doing to aid in homeland defense efforts.

By EyeTracking Inc. on 6/7/2004 12:00 AM



EyeTracking, Inc. Analyses prompt CNET DL redesign, results in substantial ROI


Eye gaze patterns valuable in identifying user frustration.


San Diego, CA – June 7, 2004 – At a recent Web Analytics Conference in Las Vegas, CNET Networks presented the results of the CNET Digital Living launch and redesign efforts. In October, 2003, CNET launched an exciting new feature called Digital Living, allowing users to explore new digital products, recommended by unbiased experts, in virtual home settings. This format allows users to see how products work in home environments and gets users introduced to new products.


Shortly after launch, CNET commissioned EyeTracking, Inc. to conduct an evaluation of user...
By EyeTracking Inc. on 5/25/2004 12:00 AM

                        (619) 594-0370






EPS Team Among Winners of the NAVSEA SeaPort Enhanced Contract


San Diego, CA – May 20, 2004 – On April 5, 2004 EPS was awarded a Navy 5 year base (plus 2 five-year options) IDIQ contract (SeaPort-e) to support the Naval Surface Warfare Center (NSWC) and the Naval Undersea Warfare Center (NUWC) with twelve core Product Area Directorates in six zones. The twelve core Product Areas are:


Force Level Warfare Systems

Ships and Ships Systems

Surface Ship Combat Systems

Littoral Warfare Systems

Strategic Weapons Systems


Undersea Warfare (USW) Command and Control...
By EyeTracking Inc. on 11/19/2003 12:00 AM





Funded by CCAT, supported by Northrop Grumman, study showcases Index of Cognitive Activity


San Diego, CA – Oct. 22, 2003 – EyeTracking, Inc. announced today the completion of their CCAT funded research project for Northrop Grumman Corporation.  The study investigated how users interact with two versions of a mission critical system used for monitoring incoming air, surface and subsurface traffic. The study was funded by the Center of Commercialization of Advanced Technology (CCAT) to provide EyeTracking, Inc. with essential marketing tools for their advanced user-interface evaluation technology.

By EyeTracking Inc. on 11/6/2003 12:00 AM
11/06/03 - Sandra Marshall gives joint keynote address for UIST and ICMI

Sandra Marshall, CEO of EyeTracking, Inc., gives a joint key note address to both the Annual ACM Symposium on User Interface Software and Technology (UIST) and the International Conference on Multimodal Interfaces (ICMI-PUI'03) held Nov. 3-7th 2003 in Vancouver B.C., Canada.
By EyeTracking Inc. on 8/27/2003 12:00 AM
08/27/03 - EyeTracking, Inc receives CCAT award for case study with a leading supplier of X-ray screening and explosive detection systems.

CCAT Awards Incumbent Clients with Additional Grants and Services 

San Diego, CA – August 19, 2003 –The Center for Commercialization of Advanced Technology (CCAT) today announced that six of its current clients were given additional awards in the form of product development grants and market studies.  Distribution of these awards was based on the client’s technology development since joining the CCAT program, the technology’s future commercialization potential and current homeland security & defense needs as determined by the CCAT Executive Board.


“Our latest distribution of grants and services demonstrates our long-term commitment to our clients and the commercialization of homeland defense and security technologies,” said Lou Kelly, Chairman of CCAT.


Winners included the following companies and technologies:

By EyeTracking Inc. on 7/29/2003 12:00 AM
07/29/03 - SIGGRAPH 2003, San Diego, July 29-31

We will be at SIGGRAPH 2003, San Diego, July 29-31

See live EyeTracking Demonstrations combining point of gaze and cognitive effort measures in real-time!

Visit us at booth 3521


By EyeTracking Inc. on 7/15/2003 12:00 AM
07/15/03 - EyeTracking, Inc. completes CCAT funded case study for MAXIM Systems, Inc. -Study Showcases Patented Measures of Mental Effort San Diego, CA – July 15, 2003 – EyeTracking, Inc. (ETI) announced today the completion of their CCAT funded research project for Maxim Systems, Inc.  The study investigated how users navigate and interact with the newly designed training software for the INMARSAT satellite phone used by the US Navy. The study was funded by the Center of Commercialization of Advanced Technology (CCAT) to provide ETI with essential marketing tools for their advanced user-interface evaluation technology.

EyeTracking's technology can evaluate in real-time where an individual is looking for critical information and how much mental effort is involved as they complete the task. EyeTracking’s specialized form of interface testing helps to ensure lower cognitive workloads for enabling technologies, such as software or advanced displays.

Maxim Systems, also located in San Diego, provided...
By EyeTracking Inc. on 6/30/2003 12:00 AM
06/30/03 - Digitaria Redesign Improves EyeTracking, Inc. Brand Messaging San Diego, CA  – June 30, 2003.  Digitaria Interactive is pleased to announce the release of the newly redesigned EyeTracking, Inc. Web site,  The project, executed over eight weeks, established a new creative platform, streamlined site navigation and incorporated Digitaria’s stand-alone Content Management System.

“Utilizing Digitaria’s proven five-phase development methodology, we refined our service messaging to increase consumer awareness of our unique technology solutions.” Said Cassie Davis, Chief Technology Officer, “With improved content and navigation targeting distinct vertical markets, we have opened new communication channels and provided clear paths to critical business information.”

Digitaria refreshed EyeTracking’s brand identity by refining their corporate logo and developing a site with a fresh visual design more representative of their unique corporate culture.  These services have resulted...
By EyeTracking Inc. on 11/5/2001 12:00 AM
11/05/01 - Terra Lycos Boosts Impact of Online Advertising With Launch of New Media-Focused Network Architecture WALTHAM, Mass. - November 5, 2001 - - Terra Lycos (NASDAQ: TRLY and Madrid Exchange: TRR), the largest global Internet network, today announced the launch of its new media-driven network architecture that delivers advertisers a highly targeted emotionally connected audience through visually enriched page design and standardized navigation. New life stages pages designed to function as magnets for key audience groups have been launched. New large, time-based interruptive ad products across the network and scrolling personalized ad feeds on My Lycos give advertisers an impactful opportunity to reach their target audiences. Search results on have been simplified as part of the new architecture, and now return the freshest results on the Web by updating the catalog more often than competitors.

"To provide outstanding value to both users and advertisers, Terra Lycos conducted extensive...
By EyeTracking Inc. on 6/8/2001 12:00 AM
06/08/01 - Lionbridge Partners with EyeTracking, Inc. To Provide Web Site and Application Usability Testing WALTHAM, Mass. - June 8, 2001 - Lionbridge Technologies, Inc. (Nasdaq:LIOX), a provider of solutions for worldwide deployment of technology and content, today announced that it has entered into an alliance with EyeTracking Inc., a leading provider of eye-tracking services and analysis tools, to cooperatively market usability testing solutions to clients worldwide. The services will be available through VeriTest, Lionbridge's testing division.

The new eye tracking services, currently available through VeriTest facilities in the U.S., Ireland, France and Japan, will also be available at six additional locations in the U.S. and Ireland through Data Dimensions, Inc. (Nasdaq: DDIM), upon the closing of Lionbridge's acquisition of Data Dimensions. This transaction is expected to close during the second quarter of 2001.

"The three-way combination of VeriTest's enterprise scalability testing practice,...
By EyeTracking Inc. on 2/1/2001 12:00 AM
02/01/01 - CNET Networks Innovates With New Advertising Opportunities In Newly Designed Sites SAN FRANCISCO, February 5, 2001 - CNET Networks, Inc. (Nasdaq: CNET), the global source of technology and commerce-related information, data, exchanges and services, today announced that it is launching newly designed Web sites and advertising formats across its online network to take advantage of the tremendous marketing power inherent in the medium. Debuting simultaneously on the award-winning CNET and ZDNet News Web sites, as well as five of CNET Networks' international sites, the descriptive, user-initiated messaging units represent a creative leap-forward in offering greatly enhanced opportunities for marketers to connect and communicate with their audiences.

"Individuals and businesses around the world continue to have an enormous and ever-growing appetite for the Internet and the way it makes decision-making easier. We are now entering the next phase of digital marketing, in which marketers...