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The EyeTracking Blog

By EyeTracking Inc. on 10/10/2014 1:39 PM
Seeing Machines (AIM: SEE), a world leader in computer vision related technologies that help machines understand people by tracking and interpreting human faces and eyes, is pleased to announce the signing of EyeTracking Inc. as distributor of Seeing Machines’ latest eye-tracking platform, FOVIO. EyeTracking Inc. will have exclusive distribution rights, bundling their industry-leading suite of software and analytic tools with Seeing Machines’ world-class gaze-tracking technology platform, to the eyetracking research market. Since 2009, EyeTracking Inc. has been a key distributor of Seeing Machines’ previous eye-tracking platform, FaceLAB. Seeing Machines’ new FOVIO product reinvents eye-tracking capability to deliver higher performance, better accuracy and simpler set up. EyeTracking Inc., founded in 1999, continues to pioneer the eye-tracking industry with recent patents for novel techniques in analysing ‘dynamic areas of interest’ and it’s software suite, EyeWorks™, eye tracking software to...
By EyeTracking Inc. on 9/20/2014 1:59 PM
Scene Camera Data Collection - Mobile / Tablet Example

Testing on a monitor, testing with a projector, testing on a laptop, a Command and Control Station, a TV... the list goes on. Where ever a person meets machine, there is a way that eye tracking can be employed. As new interfaces and devices are released, eye tracking must evolve to ensure that it can be used easily with those devices.

The latest such device was released yesterday, and that's when mine turned up in the mail - I am of course referring to the much anticipated iPhone 6. Here at EyeTracking, we have many customers that use our EyeWorks software to test mobile apps on a variety of devices. We ourselves, run usability services (using EyeWorks or course), for a range of companies testing mobile apps. As we had an iPhone 6 in hand, we thought we should...
By EyeTracking Inc. on 9/25/2012 9:54 AM
If you've explored eye tracking as a research technology, then you've probably noticed the extreme variability in the cost of eye trackers. These aren't laptops we're talking about, where a higher-end model can mean an extra few hundred dollars. The cost of one piece of eye tracking hardware versus another can vary by tens of thousands of dollars.

Take a look at the system pictured here (which I just invented). It's made from an old web cam, a clothespin, a laser pointer, three pencils and some scotch tape. It doesn't work at all, but the cost is unbelievably low! All kidding aside, the point here is important to consider - What is an acceptable tradeoff between cost and quality? Is a lower-end eye tracker going to provide you with good enough data to meet your research objectives? These are crucial questions for anyone interested in equipping an eye tracking lab.

In...
By EyeTracking Inc. on 3/14/2012 9:15 AM
Eye tracking is certainly on the rise. There are more businesses, universities and government agencies using this technology now than ever before. To keep pace with demand, new eye tracking hardware systems are being released all the time. So how do you decide which one is the right one for your research? It's not as if you can walk into Best Buy and ask the guy in the blue shirt which eye tracker you should purchase… not yet anyway.

At EyeTracking, Inc. we've used every type of eye tracker in just about every research environment, from the usability lab to the grocery store, from the cockpit to the operating room. After over a decade of work with dozens of eye tracking systems, we've learned a thing or two about choosing the tool best-suited to each of our projects. For those of you considering the purchase of an eye tracker, here are a few questions that we recommend that...
By EyeTracking Inc. on 9/15/2011 3:28 PM
There's a lot to like about EyeWorks™. Its unique brand of flexible efficacy makes it an ideal software solution for eye tracking professionals in a variety of academic, applied and marketing fields. To put it simply, EyeWorks™ IS the collective expertise of EyeTracking, Inc., refined and packaged for researchers everywhere. In the coming months we will highlight a few unique features of EyeWorks™ in the EyeTracking Blog.

Multi-System Compatibility

Would you use the same equipment to evaluate the cognitive workload of a pilot in the cockpit as you would to study the eye movements of a shopper scanning a supermarket shelf? Neither would we. Because of the diversity of research conducted at EyeTracking, Inc., multi-system compatibility is a must. In one study we might need a remote system with scene camera mode and excellent gaze data accuracy; in another we may require...
By EyeTracking Inc. on 7/26/2011 3:33 PM
Over the past hundred years or so, the word "promising" has been employed quite often to describe eye tracking technology - from the very first noninvasive eye data collection by Dodge and Cline in 1901, through Fitts' work with pilots in the 40s and 50s, right up to modern day uses in a diverse array of applied and research fields. Indeed, it is a promising technology. Absolutely, unquestionably, indubitably, there is great promise in the precise evaluation of visual behavior.

However, as noted by Jacob and Karn (2003), to be described as "promising" for such a lengthy interval is a dubious distinction. On one hand eye tracking must really hold promise or else it would have been discarded long ago. On the other hand, it raises a difficult question: when will this long-heralded promise finally be fulfilled?

I've worked in the industry for roughly seven years, and I...
By EyeTracking Inc. on 5/19/2011 10:08 PM
By far the most common question that we hear from potential clients is this: ‘Can I conduct my eye tracking research internally, or should I enlist the services of an expert?’ It’s an excellent starting point, but the answer that you receive will most likely depend on who you ask. Sellers of eye tracking systems will probably advise you to purchase the equipment yourself, whereas sellers of eye tracking services might steer you toward one of their external solutions. This can make the decision rather difficult. Fortunately, we at EyeTracking, Inc. offer systems AND services. It doesn’t matter to us which direction you choose, so we’re able to give you an objective recommendation based on our substantial experience within the industry. Here’s a basic overview of the pros and cons of each approach.

The benefits of in-house eye tracking are obvious. You own the hardware and software to design your studies, record your data and analyze your results. Recent advances in flexibility and portability allow you to...