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The EyeTracking Blog

By EyeTracking Inc. on 8/15/2012 1:58 PM
"To the man with a hammer, everything looks like a nail."

The origins of the preceding quotation are unclear - most likely Kaplan or Maslow, but some argue that Mark Twain said it first. No matter the author, this analogy is apt to describe a current trend in our industry. After roughly a half-century of amazing technological advancements and staggering feats of R&D, eye tracking researchers have created some extremely useful hammers. We have hammers that measure every fixation, saccade and flicker of your pupil. We have hammers that sit on your desk and hammers that rest unobtrusively on the bridge of your nose. We have hammers that can track the eye of pretty much anyone pretty much anywhere doing pretty much anything. I am referring, of course, to our eye tracking hardware systems, which seamlessly translate raw physiology into accurate visual behavior data. Regardless of the source of this well-worn quote, the point can be easily applied to our own high-tech tools.

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