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The EyeTracking Blog

By EyeTracking Inc. on 9/25/2012 9:54 AM
If you've explored eye tracking as a research technology, then you've probably noticed the extreme variability in the cost of eye trackers. These aren't laptops we're talking about, where a higher-end model can mean an extra few hundred dollars. The cost of one piece of eye tracking hardware versus another can vary by tens of thousands of dollars.

Take a look at the system pictured here (which I just invented). It's made from an old web cam, a clothespin, a laser pointer, three pencils and some scotch tape. It doesn't work at all, but the cost is unbelievably low! All kidding aside, the point here is important to consider - What is an acceptable tradeoff between cost and quality? Is a lower-end eye tracker going to provide you with good enough data to meet your research objectives? These are crucial questions for anyone interested in equipping an eye tracking lab.