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The EyeTracking Blog

By EyeTracking Inc. on 9/20/2014 1:59 PM
Scene Camera Data Collection - Mobile / Tablet Example

Testing on a monitor, testing with a projector, testing on a laptop, a Command and Control Station, a TV... the list goes on. Where ever a person meets machine, there is a way that eye tracking can be employed. As new interfaces and devices are released, eye tracking must evolve to ensure that it can be used easily with those devices.

The latest such device was released yesterday, and that's when mine turned up in the mail - I am of course referring to the much anticipated iPhone 6. Here at EyeTracking, we have many customers that use our EyeWorks software to test mobile apps on a variety of devices. We ourselves, run usability services (using EyeWorks or course), for a range of companies testing mobile apps. As we had an iPhone 6 in hand, we thought we should...
By EyeTracking Inc. on 4/24/2013 9:48 PM
How many times each day do you use an app on your smart phone? once? twice? dozens? Most of us use apps almost without thinking—they have become a part of the way we work and play. You are no doubt very aware of how apps are changing how you travel (buy a ticket, check in, reserve a car, find the nearest coffee, get a weather report and on and on). And there's a visible impact on our shopping, with apps for all the major online shopping sites becoming more and more popular.

At latest count, there are at least 700,000 apps EACH for iPhones and Android smart phones. That's a lot of apps. Just as you might expect, some are good and some aren't. Remember about 10-15 years ago when everyone rushed to build a website? Some worked, some didn't. We're going through the same thing with apps right now.

Apps that don't deliver what the consumers want are...