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The EyeTracking Blog

By EyeTracking Inc. on 4/24/2013 9:48 PM
How many times each day do you use an app on your smart phone? once? twice? dozens? Most of us use apps almost without thinking—they have become a part of the way we work and play. You are no doubt very aware of how apps are changing how you travel (buy a ticket, check in, reserve a car, find the nearest coffee, get a weather report and on and on). And there's a visible impact on our shopping, with apps for all the major online shopping sites becoming more and more popular.

At latest count, there are at least 700,000 apps EACH for iPhones and Android smart phones. That's a lot of apps. Just as you might expect, some are good and some aren't. Remember about 10-15 years ago when everyone rushed to build a website? Some worked, some didn't. We're going through the same thing with apps right now.

Apps that don't deliver what the consumers want are...