NEWS: Press Releases

Author: EyeTracking Inc. Created: 1/17/2011 1:02 AM RssIcon
A blog about eye tracking technology and uses for researchers in a wide variety of fields, written by eye tracking experts
By EyeTracking Inc. on 5/23/2017 4:45 AM

medical training In today’s world, highly skilled jobs are becoming more demanding as personnel are expected to perform critical tasks using highly complex systems in difficult environments. Surgeons and pilots are only two examples of individuals facing such environments. Pressures on the medical and aviation industries are enormous. In the medical realm, our aging population means more medical conditions to treat and thus an ever-increasing demand for skilled medical personnel. In the aviation arena, more people are travelling to more places and thus adding further strain on the aviation industry to supply evermore pilots to meet the demands both now and into the future.

Despite these two examples being seemingly quite different, they face a common basic problem—namely time-efficient and resource-efficient training. The quality of training needs to be maintained, and ideally even improved...

By EyeTracking Inc. on 9/20/2014 1:59 PM
Scene Camera Data Collection - Mobile / Tablet Example

Testing on a monitor, testing with a projector, testing on a laptop,...
By EyeTracking Inc. on 4/24/2013 9:48 PM
How many times each day do you use an app on your smart phone? once? twice? dozens? Most of us use apps almost...
By EyeTracking Inc. on 1/17/2013 2:13 PM
Eye tracking has characteristics of both quantitative and qualitative research. On one hand, you have access to...
By EyeTracking Inc. on 10/15/2012 2:05 PM
Gaze-controlled systems have been in the news quite a bit lately. Fujitsu made headlines at CEATAC (the Consumer Electronics Show of Japan) last week when they demoed a prototype tablet that uses eye movements for navigation. In September CNN Tech ran a story about a $30 pair of eye tracking glasses that "opens the door to a new era of hands-free computers, allowing us to use them without a mouse, keyboard or touch screen." Such innovations are certainly impressive, but before we all throw away our antiquated hand-controlled devices and start practicing eye-clicks, let's get some perspective on this application.

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By EyeTracking Inc. on 9/25/2012 9:54 AM
If you've explored eye tracking as a research technology, then you've probably noticed the extreme variability in the cost of...
By EyeTracking Inc. on 9/6/2012 8:02 AM
When evaluating new technology, skepticism is a useful reflex. Are you sure it works? How do you know? Where is your evidence?...
By EyeTracking Inc. on 8/15/2012 1:58 PM
"To the man with a hammer, everything looks like a nail."

The origins of the preceding quotation are unclear - most likely...
By EyeTracking Inc. on 4/3/2012 1:16 PM
In 2002, Dr. Sandra Marshall presented a landmark paper at the IEEE 7th Conference on Human Factors and Power Plants, introducing...
By EyeTracking Inc. on 3/14/2012 9:15 AM
Eye tracking is certainly on the rise. There are more businesses, universities and government agencies using this technology now than ever before. To keep pace with demand, new eye tracking hardware systems are being released all the time. So how do you decide which one is the right one for your research? It's not as if you can walk into Best Buy and ask the guy in the blue shirt which eye tracker you should purchase… not yet anyway.

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By EyeTracking Inc. on 12/1/2011 3:49 PM
There's a lot to like about EyeWorks™. Its unique brand of flexible efficacy makes it an ideal software solution for eye tracking...
By EyeTracking Inc. on 11/28/2011 3:05 PM
There's a lot to like about EyeWorks™. Its unique brand of flexible efficacy makes it an ideal software solution for eye tracking...
By EyeTracking Inc. on 10/5/2011 11:24 AM
Package design is the most challenging form of advertising. It lacks the storyline of a commercial, the vastness of a billboard,...
By EyeTracking Inc. on 9/15/2011 3:28 PM
There's a lot to like about EyeWorks™. Its unique brand of flexible efficacy makes it an ideal software solution for eye tracking...
By EyeTracking Inc. on 8/23/2011 3:38 PM
The semiautonomous vehicle is the future of the automotive industry. Innovations such as forward collision avoidance radar and...
By EyeTracking Inc. on 7/26/2011 3:33 PM
Over the past hundred years or so, the word "promising" has been employed quite often to describe eye tracking technology - from...
By EyeTracking Inc. on 6/29/2011 1:46 PM
For better or worse, as citizens of the modern world we are inundated with information everywhere we go. At home, at work, in the car, plane or subway,...
By EyeTracking Inc. on 6/15/2011 8:05 AM
If you perform a Google image search for 'eye tracking,' your results will consist primarily of heat maps - heat maps of webpages, heat maps of advertisements,...
By EyeTracking Inc. on 5/19/2011 10:08 PM
By far the most common question that we hear from potential clients is this: ‘Can I conduct my eye tracking research internally, or should I enlist the services of an expert?’ It’s an excellent starting point, but the answer that you receive will most likely...
By EyeTracking Inc. on 5/6/2011 2:12 PM
At midnight on Wednesday March 23rd two commercial airplanes approaching Ronald Reagan Airport in Washington D.C. requested permission to land. The tower responded with only silence. After repeated attempts at communication, both pilots were forced to navigate...