Marketing Research

SERVICES: Marketing Research

The eye of the consumer holds a wealth of valuable information, and yet sometimes it doesn't tell the whole story. At EyeTracking, Inc. we understand that a multimodal approach is often necessary to fully explore a given product, advertisement or website. Our proven method combines advanced visual behavior analyses with traditional marketing research techniques to provide a comprehensive evaluation of the entire consumer experience.

PACKAGE DESIGN

In a crowded retail environment the visibility of a product is a major factor in its success. EyeTracking, Inc.'s package design research lets you look through the eyes of your customers while they consider the items on the shelf. As our clients will attest, this is a huge advantage.

Package Design Services Offered:

  • Study development and participant recruiting
  • Testing of digital prototype packages on virtual shelf-sets (hi-def projection)
  • Testing of real packages on-shelf or in-hand
  • Analysis of shelf pop, purchase intent, ‘findability,’ package elements, etc.
  • Comparison of multiple designs and competitor packages
  • Moderating of post-testing interviews (standard and ActionReview™)
  • Hosting of packaging-related questionnaires and online quantitative surveys
  • A customized multimedia report including expert interpretation of all results

View Package Design Case Study

ADVERTISING + SPONSORSHIP

In today’s world, the window of opportunity for an advertisement is extremely brief. Many consumers actively tune out ads as soon as they recognize them. This holds true for television, print and the Internet. EyeTracking, Inc. offers the best method of testing whether or not your marketing efforts are reaching your audience.

Advertising Research Services Offered:

  • Study development and participant recruiting
  • Testing of online advertisements embedded within any website
  • Testing of printed content or virtual print in our magazine simulator
  • Testing of commercials, sponsored events, product placement, etc.
  • Analysis of time on screen, visual hits, attention, recall and perceptions
  • Comparison of multiple versions and placements of an advertisement
  • Moderating of post-testing interviews (standard and ActionReview™)
  • Hosting of ad-related questionnaires and online quantitative surveys
  • A customized multimedia report including expert interpretation of all results

View Advertising+Sponsorship Case Study

ENGAGEMENT

Measuring consumer engagement has always been a difficult task. You can test to see if your viewers are physically watching, but how do you know that they haven’t mentally tuned out? EyeTracking, Inc.'s pupil-based method for evaluating engagement is objective and unobtrusive. We have successfully applied it to research on television, video games, software and commercials.

Advertising Research Services Offered:

  • Study development and participant recruiting
  • Testing of online, television, film or any other video content
  • Testing of virtual print in our magazine simulation program
  • Analysis of cognitive engagement based on advanced pupil metrics
  • Comparison of multiple content versions and competitors
  • Moderating of post-testing interviews (standard and ActionReview™)
  • Hosting of relevant questionnaires and online quantitative surveys
  • A customized multimedia report including expert interpretation of all results

View Engagement Case Study

CASE STUDY

Services

THE CLIENT

A Major US Airline

THE OBJECTIVE

Over the course of three separate studies (A, B, C), EyeTracking, Inc. endeavored to complete a comprehensive evaluation of the airline’s email communications, online advertising and self check-in airport kiosks.



 VIEW COMPLETE CASE STUDY...