Leading Researchers

With an expert team in the areas of psychology, computer science, mathematics, and technology we deliver more than eye-tracking results, we deliver solutions. Our services and advanced technologies provide objective measures of cognitive workload and point of gaze information to help you build world class products.

Intellectual Property

EyeTracking, Inc. applies proprietary and patented techniques to determine the level of cognitive effort, the amount of sustained attention, and the affective response of users to a client’s product. The Index of Cognitive Activity, our patented metric that allows reliable and rapid estimation of cognitive workload from changes in pupil dilation, is currently being used in a wide variety of applications ranging from Computer Based Training systems for an airplane maintenance crew, complex Global Command and Control Systems soon to be deployed on Navy ships and a simulator of an Unmanned Combat Air Vehicle (UCAV). A second related patent allows us to estimate affective responses to television commercials, pictures and other types of visual displays.

Cutting-edge science for real world applications

As part of our ongoing research with The Defense Advanced Research Projects Agency (DARPA) we have been selected to collaborate with top researchers in the fields of applied neuroscience and cognitive science to integrate physiological sensors into operational systems for key industry partners. We are currently working on projects designed to "improve the way 21st Century warriors interact with computer based systems, advance systems design methodologies, and fundamentally re-engineer military decision making."

Recent Publications and Presentations

PUBLISHED PROCEEDINGS

Marshall, S. P., Pleydell-Pearce, C. W., & Dickson, B. T. (2003). Integrating psychophysiological measures of cognitive workload and eye movements to detect strategy shifts.  In Proceedings of the Thirth-Sixth Annual Hawaii International Conference on System Sciences.  Los Alamitos, CA: IEEE.

Marshall, S. P. (2002).  The Index of Cognitive Activity:  Measuring cognitive workload. In Proceedings of the 2002 IEEE 7th Conference on Human Factors and Power Plants (pp. 7.5 – 7.9).  New York: IEEE.

PAPER/POSTER PRESENTATIONS

Marshall, S. P. Measures of Attention and Cognitive Effort in Tactical Decision Making.  To be presented at the Conference on Human Factors of Decision Making in Complex Systems, Dunblane, Scotland, September 2003.

Marshall, S. P., Pleydell-Pearce, C., & Dickson, B. T. Integrating psychophysiological measures of cognitive workload and eye movements to detect strategy shifts. Presented at the 36th Annual Hawaii International Conference on System Sciences (HICSS). Kona, Hawaii. January 2003.

Marshall, S. P., & St. John, M. The Index of Cognitive Activity as a Measure of Cognitive Workload on the Warship Commander Task (WCT). Poster presented at the joint session of DARPA’s Bio Bionics Augmented Cognition Workshop and HICSS-36. Kona, Hawaii. January 2003.

Marshall, S. P. The Index of Cognitive Activity:  Measuring Cognitive Workload.  Presented at the 2002 IEEE 7th Conference on Human Factors and Power Plants. Scottsdale AZ, September 2002.

INVITED ADDRESSES/PRESENTATIONS

New Techniques for Evaluating Innovative Interfaces with Eye Tracking.  Key note address to be presented at the joint meeting of the 16th ACM Symposium on User Interface Software and Technology) and ICMI-PUI (the International Conference on Multimodal Interfaces), Vancouver, British Columbia, November 5, 2003.

Cognitive and Instructional Applications for New Eye-Tracking Technologies.  Invited address presented at the International Conference on Application of Neuroscience Technology to Educational and Social Research, Hong Kong, May 2002.

PATENTS

Method and Apparatus for Eye Tracking and Monitoring Pupil Dilation to Evaluate Cognitive Activity.  Patent application approved February 2000.

Methods for Monitoring Affective Brain Function. Patent application approved June 2003.