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  Case Study: CNET Digital Living

"You did a phenomenal job on this project!  We're very happy with the overall quality of the project work as well as the report and deliverables.  Thanks for pulling this off within deadlines and under budget.“

Jessica Lillie, AVP, Research & Business Intelligence, at CNET Networks


Engagement Overview

 

CNET commissioned EyeTracking, Inc. to conduct an evaluation of user engagement with the Digital Living (DL) feature. The evaluation included questionnaires, interviews, and, most importantly, eye tracking during task performance. EyeTracking, Inc. recorded and analyzed user eye movements to see exactly where each user looked on the screen at any given time. The analyses provided critical information as to what users attended to, what they ignored, and where they got confused. 

 

Summary of Results

 

Overall results indicated positive user experience with CNET Digital Living. Nonetheless, the eye-tracking analyses highlighted several important usability issues, identifying components that could benefit from redesign. CNET quickly implemented these changes with great success into a new and improved Digital Living. 

 

cnet_dl

Significant ROI

Follow-up studies by CNET indicate a significant impact of the redesign:

v       Click-through rates more than doubled

v        Time on site increased

v        Click-through to DL sections increased

v        Clicks to commerce sites from CNET DL increased four-fold

 

  
EyeTracking, Inc.