EyeTracking, Inc - Solutions - Consumer Marketing

+1 (619) 265-1840

info@eyetracking.com

Understanding how the consumer interacts with your product is critical in ensuring its success. Yet traditional forms of testing tell only part of the story. ETI brings a new dimension to product testing. Using ETI’s cutting edge technology, clients can now experience their product through the eyes of the user.

ETI provides real-time videos of how consumers view your products. Off-line analyses aggregate these viewing patterns, identifying statistically significant differences in how users interact with different ads and package designs. Results are packaged into powerful visual graphics, providing you with valuable tools for critical decision making.

Revolutionary Metrics

A recently patented process measures changes in the pupil diameter to determine the emotional state of a user as they engage with your product. Changes in the pupil indicate in real time and objectively whether he or she is reacting favorably to your product. It is no longer necessary to constantly pose the user with reaction questions – which can be invasive and unreliable. This patent is licensed exclusively to EyeTracking, Inc.


	TV Commercials

	Online Advertising

	Website Design / Branding

	Package Design

	Sponsorship and Brand Positioning



		TV Commercials

	Case Study: Television Advertising	Avoid expensive mistakes. EyeTracking, Inc. provides new insights into how the consumer engages with and reacts to television advertisements. ETI can test ads still in storyboard format or in final production, to answer these critical questions: What does the consumer attend to when watching the commercial? Do they notice the product/brand? How often and for how long? Are they too distracted by other graphics on the screen? What is their overall emotional reaction to the commercial – do they find it pleasing or aversive? Will this ad be more effective with certain target audiences – and if so, who?



		Online Advertising

	Case Study: CNET	The Web remains an incredible medium for one-to-one marketing. A recent survey by EIAA concluded that online ads extend reach by 10% and can increase brand awareness by 6%. - if it’s a good ad. For an ad to work, the consumer has to notice it, engage with it, and even revisit it after attending to other content on the page. ETI provides a direct measure of how often an ad is ignored or noticed, and for how long. These measures can be compared across ads of different design, location, animation and size to identify the most effective characteristics for gaining consumer attention.



		Website Design / Branding

	Case Study: Infoseek	When redesigning a website, the right homepage design sets the stage for the rest of the site. If the homepage doesn’t make an impact, users may never enter the site. Our technology helps you explore whether users: Notice the logo? Discover the main navigation quickly? Attend to the critical information on the page? Absorb the information on the page or simply scan it? Observe how users interact with your site by following their point of gaze.



		Package Design

	Case Study: Marketing Support, Inc	When the consumer is ready to buy, it is the package that sells the product, setting it apart from the competition. ETI offers testing of live package and shelf displays or simulations. Proprietary software developed by ETI allows users to view a simulated shelf display, select a package off the shelf and rotate it to view all sides. Analyses include how the consumer scans the shelf, what packages are noticed when and for how long, and how the target package is viewed.



		Sponsorship and Brand Positioning

	Case Study: 2002 WTA Championship Final	"What return on my investment can I expect for my sponsorship dollar?" “Is my sponsorship effort getting the effect I want?” Let EyeTracking, Inc. help you get the most bang for your buck. Our procedures can determine what televised events to sponsor and where to place your brand and logo for greatest visual impact.

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