1. Does the eye-tracking equipment interfere with the user?
No. All of our eye-trackers are non-invasive and do not interfere with the user’s point of gaze. The user is free to move his head, to blink, to talk, etc. The system in no way limits typical interaction with a computer screen.

2. I wear glasses. Will that interfere with the eye-tracking?
No.  Our system is compatible with most  eyeglasses and contact lenses.

3. Does testing have to take place in San Diego?
No. The equipment is portable - we can test virtually anywhere in the world. Testing at the San Diego facility is generally more cost-effective as there are no facility charges or travel costs. The eye-tracking sessions themselves can be streamed live to any desktop. Yet sometimes the target population is not available in San Diego, in which case we can travel to the target.

4. On what type of systems can testing take place?
Any system. The testing equipment is self-contained and does not need to be connected to the operating system being tested. It only needs to connect to the screen presenting the test material.

5. Is the eye-tracking accurate?
Yes.  The eye-tracking system is extremely accurate with an average gaze position error <0.5.  This accuracy is maintained even with head movement and talking.

6. Is it expensive?
Our testing methods are flexible. Cost of testing is determined by what is being tested, time to test, number of participants, and location.

7. Do clients need to be on location during testing?
No. With many studies, we never meet the client in person. Study objectives and design are coordinated via phone and e-mail. We can stream the pilot sessions to the client to ensure the objectives are being met. The testing sessions are also streamed live. The client can comment on the testing at any time by phone or Instant Messaging.

8. How long for turnaround of results?
Videos of the eye-tracking session are sent out by FedEx the day following the final day of testing. Depending on the analysis package, the analyses are available by ftp site 1 to 8 working days later. Top-line results for more comprehensive testing can be available before the full report is complete.

9. How many people are tested at a time?
Unlike focus groups, eye-tracking research is one-on-one. One individual is tested at a time, typically for one hour. EyeTracking, Inc. has a fleet of eye-tracker systems and depending on availability, several  eye-tracking sessions can go on simultaneously.