About Us

The eyes are the windows to the brain

The eye is what connects us with the complex systems that keep us safe, healthy, and happy in the modern world. For over 20 years, EyeTracking has been using feedback from our eyes to perfect those systems and improve both the training and the performance of the people that use them.

Our team

Over two decades ago, the field of applied eye-tracking research began with us. Our founders, a team of researchers and cognitive scientists from San Diego State University, were researching cognitive modeling and assessment for the US Department of Defense, but their breakthrough developments had value far beyond the military. So, in 1999, they established EyeTracking to offer their unparalleled expertise and technology to the commercial sector.

Since then, we have continually pushed the boundaries of science in visual behavior and physiological measurement. The EyeTracking team consists of the top minds in eye-tracking and related disciplines, including statistics, cognitive science, experimental design, and software engineering. Our work has led to groundbreaking publications, innovative technology, and the steady growth of the eye-tracking industry. We’re proud to transform scientific discoveries into practical tools that make a meaningful difference to our clients and the people who use their systems. 

surgery gaze map during operation

Our Vision

Modern society relies on human-machine interfaces to do some of its most important work, from surgery to national defense. High performance in these systems relies on a combination of great design and proficient users. We provide the objective information you need to get both. Our mission is to make critical systems safer, better, and more efficient. Whether the setting is the operating room or the air traffic control tower, the goals are the same: better decisions, fewer errors, and a faster path from novice to expert.

We know that data alone aren’t enough. That’s why we strive to develop tools that do much more than just measure eye movements – they reveal crucial insights about what’s happening in users’ minds when they interact with machines. Our work empowers you to make confident, informed decisions about design and training for your high-stakes systems.

Our Technology

Our eye-tracking system leads the industry in sophistication and ease of use. It is:

Designed to not interfere with the task at hand

Non-invasive

Designed to not interfere with the task at hand

Adaptable to any setting and compatible with many training and simulation platforms

Flexible

Adaptable to any setting and compatible with many training and simulation platforms

Records and monitors in real time, allowing for immediate evaluation and feedback

Fast

Records and monitors in real time, allowing for immediate evaluation and feedback

Provides clear visualizations and other tools to help the user understand the data

Easy

Provides clear visualizations and other tools to help the user understand the data 

Our patented methods for assessing cognition are what truly set us apart. Certain muscle contractions in the pupil indicate mental effort, and we’ve developed a proprietary method for isolating and analyzing these movements.

Using eye-tracking data, we can measure:

Cognitive Workload

Measure the level of mental effort during a task

Consciousness

The depth of patient anesthesia during surgery

Proficiency

The expertise in a task, from novice to expert

Cognitive State

Distraction, boredom, fatigue, overload, and more

Our Work

We have experience conducting research in laboratories, training simulators, Command and Control centers, Airports, operating rooms and more… 

Aviation

Aviation

Accelerate pilot training with objective assessments and personalized feedback

Improve usability of aircraft and air traffic control systems 

Military and Security

Military and Security

Assess team decisions and fatigue in critical missions

Improve security screening processes

Optimize interfaces for sophisticated workstations
Automotive

Automotive

Improve vehicle safety

Optimize the usability of driver controls

Detect distraction, fatigue and overload during driving conditions

Medical

Medical

Evaluate surgeons during live and simulated surgery

Set objective benchmarks for proficiency and certification of surgical trainees 

Eye Research

Research

Build custom software solutions for top researchers 

Research visual behavior and workload in populations with developmental disorders 

Develop non-invasive indicators of concussion and progressive brain diseases such as Parkinson’s, Alzheimer’s, and Dementia. 

Staying on the cutting edge of this rapidly evolving field

Our commitment to eyetracking innovation is evident not only in our achievements, but also in the creative spirit embodied by our entire staff.