Posts under Category: Usability

‘iTrack’ That App!

How many times each day do you use an app on your smart phone? once? twice? dozens? Most of us use apps almost without thinking—they

For the Eye Tracking Skeptic, Seeing is Believing

When evaluating new technology, skepticism is a useful reflex. Are you sure it works? How do you know? Where is your evidence? Such questions help to weed

Even Eye Trackers Have Blind Spots

“To the man with a hammer, everything looks like a nail.” The origins of the preceding quotation are unclear – most likely Kaplan or Maslow,

What Gets Lost in the Heat Map

If you perform a Google image search for ‘eye tracking,’ your results will consist primarily of heat maps – heat maps of webpages, heat maps

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