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Digitaria Redesign Improves EyeTracking, Inc. Brand Messaging

EyeTracking Press Release cover image

San Diego, CA  – June 30, 2003.  Digitaria Interactive is pleased to announce the release of the newly redesigned EyeTracking, Inc. Web site,  The project, executed over eight weeks, established a new creative platform, streamlined site navigation and incorporated Digitaria’s stand-alone Content Management System.

“Utilizing Digitaria’s proven five-phase development methodology, we refined our service messaging to increase consumer awareness of our unique technology solutions.” Said Cassie Davis, Chief Technology Officer, “With improved content and navigation targeting distinct vertical markets, we have opened new communication channels and provided clear paths to critical business information.”

Digitaria refreshed EyeTracking’s brand identity by refining their corporate logo and developing a site with a fresh visual design more representative of their unique corporate culture.  These services have resulted in a compelling digital experience for increased user adoption, usability, and consumer commitment to EyeTracking products and services.

“We also implemented our proprietary Content Management System, a unique tool that allows Digitaria clients to easily edit the content and images within their Web site.” Said Ben Johnson, the Senior Project Manager of Digitaria.

Added to each project, the Content Management System allows any employee to update the site with no knowledge of HTML or advanced programming. This novel approach to Web content management allows Digitaria clients to drastically reduce HTML development overhead by allowing each content owner to manage his/her own section of the site.

About EyeTracking, Inc.
Eyetracking, Inc. is a San Diego based research company delivers high quality eye-tracking services for commercial, government and military applications. Using patented methodologies, ETI integrates point-of-gaze metrics with new pupil-derived estimates of mental effort to tell you where people look, what holds their attention, and the level of cognitive processing that occurs. Whether your organization needs assistance evaluating new software, comparing designs, or studying complex human computer interaction with critical systems, EyeTracking, Inc. is committed to meeting your needs. At EyeTracking Inc. we embrace new challenges, and strive to exceed the expectations of every client. For more information, please visit

About Digitaria
Digitaria Interactive, Inc., is a leading interactive agency dedicated to delivering communication services that achieve business goals. By deploying strategic thinking, design, digital marketing and innovative technologies, Digitaria helps clients reach their customers with compelling communication techniques. With over five years of experience in serving Fortune 500 companies and small to medium businesses, Digitaria offers interface design, website development, application development, online marketing, and multimedia development. For more information, visit

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