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Lionbridge Partners with EyeTracking, Inc. To Provide Web Site and Application Usability Testing

EyeTracking Press Release cover image

WALTHAM, Mass. – June 8, 2001 – Lionbridge Technologies, Inc. (Nasdaq:LIOX), a provider of solutions for worldwide deployment of technology and content, today announced that it has entered into an alliance with EyeTracking Inc., a leading provider of eye-tracking services and analysis tools, to cooperatively market usability testing solutions to clients worldwide. The services will be available through VeriTest, Lionbridge’s testing division.

The new eye tracking services, currently available through VeriTest facilities in the U.S., Ireland, France and Japan, will also be available at six additional locations in the U.S. and Ireland through Data Dimensions, Inc. (Nasdaq: DDIM), upon the closing of Lionbridge’s acquisition of Data Dimensions. This transaction is expected to close during the second quarter of 2001.

“The three-way combination of VeriTest’s enterprise scalability testing practice, Data Dimensions’ Web application testing expertise, and Eyetracking’s breakthrough technology will allow our clients to deliver higher quality products and cut time-to-market,” said Rory Cowan, CEO of Lionbridge. “Consequently, by operating as a seamless organization, each business will be better equipped to serve the testing needs of customers worldwide.”

EyeTracking’s patented technology provides unparalleled information about the viewing patterns of individuals when they see a visual display. EyeTracking’s analyses combine knowledge about where the user is looking with measures of how much the users’ eyes are changing in a unique blend of two scientific methodologies: point-of-gaze measurement and pupil dilation response. As a result, clients can find out whether viewers see (or don’t see) key features on a computer display, and can also identify features that cause confusion or aversion in the users.

“Our procedures allow the client to see a software product or Web site through the eyes of its users,” explained Sandra Marshall, CEO and President of EyeTracking, Inc. “Strengths and weaknesses of the interface are immediately apparent.”

VeriTest will offer user interface testing at its worldwide network of labs, providing a complete testing solution for developers of IT products. Through this partnership, which includes co-operative marketing, customer referrals and exchanges, and joint solutions, clients can now utilize a single vendor for functionality, compatibility, certification and usability testing services.

About EyeTracking, Inc.
EyeTracking, Inc. is a leading provider of eye-tracking services for evaluating websites, software applications and traditional media. The brainchild of Dr. Sandra Marshall, EyeTracking’s patented innovative technology is unique in its ability to evaluate a user’s experience while interacting with applications and web sites. Recent clients include AT&T, BSKYB, CNET, CDW, Gateway, Matsushita Avionics, McAfee.com, Roper Starch Worldwide, Roxio, Yahoo!, and ZD Net. To learn more, visit www.eyetracking.com.

VeriTest Services from Lionbridge
VeriTest is the premium provider of testing services that enable technology companies to release proven enterprise-scale applications. With Datacenter-equipped labs in North America and Europe, VeriTest delivers test consulting, test plan development and test execution services. The VeriTest labs are the sole authorized facilities for some of the industry’s leading logo-validation programs, including “Certified for Microsoft Windows 2000,” “Ready for Microsoft Pocket PC,” “AT&T Wireless Certified Solutions,” “BMC Software Certified,” and others. VeriTest is also authorized to perform Palm OS certification of hardware devices, as well as Novell Yes! and IBM ServerProven tests. To learn more, visit www.veritest.com.

About Lionbridge
Lionbridge Technologies, Inc. provides solutions for worldwide deployment of technology and content to global 2000 companies in the technology, life sciences and financial services industries. Lionbridge testing and compatibility services, globalization solutions and multilingual content management technologies help clients reduce cost, decrease time to market and ensure the integrity of global brands. Based in Waltham, Mass., Lionbridge maintains facilities in Canada, Ireland, the Netherlands, France, Germany, China, South Korea, Japan, Taiwan, Brazil, and the United States. To learn more, visit www.lionbridge.com.

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