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EyeTracking, Inc. powers landmark in-game advertising effectiveness study

EyeTracking Press Release cover image

Sponsored by Double Fusion, EyeTracking partnered with Interpret to provide a landmark in-game advertising effectiveness study for the leading independent in-game ad provider. Using EyeTracking’s patent pending video analysis techniques, EyeTracking is the only company able to deliver accurate statistics on where and how people are looking at dynamic media. Applications include in-game advertising effectiveness, TV commercial evaluation, and sporting event sponsorship measurement. Information delivered goes far beyond the current ROI measures employed in industry, showing not just that an ad appeared on screen (‘air-time’) but actually answering the real question of – “how many people actually saw my ad?”

Read the press:

Red Herring How Effective Are In-Game Ads?

Gamasutra Double Fusion Releases New Study Into In-Game Ad Effectiveness

TMCnet Double Fusion Releases Landmark Research on Videogame Advertising Effectiveness

Next Generation Study: In-Game Ads Actually Work

Advertising Age Buying In-Game Ads? Be Sure They’re at Eye Level

Machinist – The coming age of interactive video game ads

ShackNews Eidos Signs Ten-Game Ad Deal, Double Fusion Promotes Effectiveness

Double Fusion press release

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