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iPhone 6 Eye Tracking and the FOVIO Eye Tracker

Scene Camera Data Collection – Mobile / Tablet Example Testing on a monitor, testing with a projector, testing on a laptop, a Command and Control Station, a

Even Eye Trackers Have Blind Spots

“To the man with a hammer, everything looks like a nail.” The origins of the preceding quotation are unclear – most likely Kaplan or Maslow,

EyeWorks™: Dynamic Region Analysis

There’s a lot to like about EyeWorks™. Its unique brand of flexible efficacy makes it an ideal software solution for eye tracking professionals in a

Two Approaches to CPG Testing: Digital Images vs. Actual Packages

Package design is the most challenging form of advertising. It lacks the storyline of a commercial, the vastness of a billboard, the dynamics of an

Advertising Your Way through the Data Filter

For better or worse, as citizens of the modern world we are inundated with information everywhere we go. At home, at work, in the car,

What Gets Lost in the Heat Map

If you perform a Google image search for ‘eye tracking,’ your results will consist primarily of heat maps – heat maps of webpages, heat maps

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