EyeTracking, Inc receives CCAT award for case study with a leading supplier of X-ray screening and explosive detection systems.

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San Diego, CA – August 19, 2003 –The Center for Commercialization of Advanced Technology (CCAT) today announced that six of its current clients were given additional awards in the form of product development grants and market studies.  Distribution of these awards was based on the client’s technology development since joining the CCAT program, the technology’s future commercialization potential and current homeland security & defense needs as determined by the CCAT Executive Board.

“Our latest distribution of grants and services demonstrates our long-term commitment to our clients and the commercialization of homeland defense and security technologies,” said Lou Kelly, Chairman of CCAT.

Winners included the following companies and technologies:

  • Intecon – awarded a second CCAT market study for the further commercialization of its Binary Ionization Technology (BITTM), which rapidly decontaminates harmful organisms suspended in air or attached to surfaces and removes contamination utilizing off the shelf hardware. This market study will further explore the potential interest of the first-responder marketplace. As a result of the initial market study provided by CCAT in 2001, Intecon received funding of approximately $5 million from Titan Corporation, a leading prime defense contractor. Titan has exclusively licensed BITTM from Intecon for two years with a follow-on option to purchase.
  • EyeTracking – received a $50,000 Product Development Award for the advancement of their unique eye-tracking technology that couples point of gaze information with real-time measures of cognitive workload.  With this additional funding, EyeTracking will develop a case study in partnership with a leading supplier of high quality X-ray screening and explosive detection systems. In 2001 EyeTracking was awarded a CCAT market study which uncovered large markets and recommended case studies to help market entry. EyeTracking then received an award for two case studies with two major defense enterprises located in San Diego. These studies have recently completed with compelling results.
  • Amaratek – received a $75,000 Product Development Award for further development of their detoxification solution for chemical weapons, which is the first viable decontamination solution safe for use on civilian facilities, open terrain, and people.  In 2002 Amaratek was awarded a market study and a $75,000 Product Development Award. The market study determined several viable government and commercial markets.  This additional CCAT award will be used to further develop and field test the technology’s capabilities ensuring the fulfillment of a specific Department of Defense need.
  • Novatron – received a $75,000 product development award for its Advanced UV Source (AUVS) technology that protects against biological agents and microorganisms. Novatron received a CCAT market study in early 2003, which determined that the technology has significant homeland defense applications and is commercially viable.  The recent award will be used to advance product development through testing.
  • Polexis – was award a $30,000 Product Development Award to conduct Beta testing of their VIGILYS technology in partnership with the San Diego County EMS. VIGILYS is a software solution that allows federal, state, and local agencies to collaborate prior to, during, and after a crisis.  In 2002 Polexis received a market study and a $75,000 Product Development Award from CCAT, which were instrumental in developing the software application as well as identifying potential markets.
  • Phasebridge – awarded a CCAT market study for the further commercialization of its fiber-optic transmission module products. The study will help Phasebridge identify as many programs as possible that have a need for their technology.  In early 2003, Phasebridge was given a CCAT market study and $75,000 product development award, which were instrumental in evaluation, and product development.

CCAT will be accepting applications for its ninth solicitation beginning in September. For additional information, including applications and deadlines, please visit www.ccatsandiego.org.

Since its inception in July 2001, CCAT has issued 112 awards and services totaling approximately $8.2 million to 62 technology companies, university researchers and government labs.

CCAT – supported by Congress and funded by the Department of Defense – is a public-private collaborative partnership between academia, industry, and government. Partners include San Diego State University (SDSU) Foundation and Entrepreneurial Management Center, the University of California, San Diego (UCSD) Jacobs School of Engineering and UCSD CONNECT, and Lockheed Martin ORINCON Technologies, Inc. with support from the Space and Naval Warfare Systems Center, San Diego. The consortium-style CCAT intends to bridge the gap that exists between the generators of technology, the Department of Defense and the commercial marketplace. For more information about CCAT, visit www.ccatsandiego.org.

SIGGRAPH 2003, San Diego, July 29-31

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We will be at SIGGRAPH 2003, San Diego, July 29-31

See live EyeTracking Demonstrations combining point of gaze and cognitive effort measures in real-time!

Visit us at booth 3521.

EyeTracking, Inc. completes CCAT funded case study for MAXIM Systems, Inc. -Study Showcases Patented Measures of Mental Effort

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San Diego, CA – July 15, 2003 – EyeTracking, Inc. (ETI) announced today the completion of their CCAT funded research project for Maxim Systems, Inc.  The study investigated how users navigate and interact with the newly designed training software for the INMARSAT satellite phone used by the US Navy. The study was funded by the Center of Commercialization of Advanced Technology (CCAT) to provide ETI with essential marketing tools for their advanced user-interface evaluation technology.

EyeTracking’s technology can evaluate in real-time where an individual is looking for critical information and how much mental effort is involved as they complete the task. EyeTracking’s specialized form of interface testing helps to ensure lower cognitive workloads for enabling technologies, such as software or advanced displays.

Maxim Systems, also located in San Diego, provided ETI with the opportunity to evaluate critical software prior to its final release to the Navy Fleet. The objectives of the case study were to evaluate the usability and functionality of the software and to evaluate the effectiveness as a learning tool over the current training manual. The metrics incorporated for this study were newly developed, patented measures based on eye movements: the Index of Cognitive Activity (ICA), an objective, physiological based measure of cognitive workload, and point of gaze, a real-time measure of where the user is looking. The ICA provides an independent assessment of the efficacy of the new training system and measures value added to operator performance by well-designed software.

Usability issues identified by this study were implemented in time for the final release of the software. The client was assured that the software meets the highest standards of usability. The ICA results provide Maxim Systems, and their client, with solid evidence proving the effectiveness of the CBT over the traditional manual as a learning tool for Navy personnel.

“EyeTracking’s testing is an invaluable tool!” said Neil Kittleson, the Director of the Communications System Division at Maxim. “The feedback allowed us to fine tune our user interface and validated the importance of rich graphics and interactivity in improving student learning and retention. The metrics that were provided in the final report allowed us to demonstrate the effectiveness of this project to our client.”

For more information about the case study, please visit the newly redesigned and recently launched website at www.eyetracking.com and go to User Interface Solutions.

EyeTracking, Inc. is a San Diego based research company that delivers high quality eye-tracking services for commercial, government and military applications. Using patented methodologies, ETI integrates point-of-gaze metrics with new pupil-derived estimates of mental effort to tell you where people look, what holds their attention, and the level of cognitive processing that occurs. Whether your organization needs assistance evaluating new software, comparing designs, or studying complex human computer interaction with critical systems, EyeTracking, Inc. is committed to meeting your needs. At EyeTracking Inc. we embrace new challenges, and strive to exceed the expectations of every client. For more information, please visit www.eyetracking.com.

MAXIM Systems provides the development, testing, maintenance, analysis, scheduling, Integrated Logistics Support (ILS), and delivery of programs and materials to support a wide variety of Command, Control, Communications, Computers, Intelligence, Surveillance, and Reconnaissance (C4ISR) in government and related commercial programs. http://www.maximsys.com

CCAT – supported by Congress and funded by the Department of Defense – is a public-private collaborative partnership between academia, industry, and government. Partners include San Diego State University (SDSU) Foundation and Entrepreneurial Management Center, the University of California, San Diego (UCSD) Jacobs School of Engineering and UCSD CONNECT, and ORINCON Technologies, Inc. with support from the Space and Naval Warfare Systems Center, San Diego. The consortium-style CCAT intends to bridge the gap that exists between the generators of technology, the Department of Defense and the commercial marketplace. For more information about CCAT, visit www.ccatsandiego.org.

Digitaria Redesign Improves EyeTracking, Inc. Brand Messaging

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San Diego, CA  – June 30, 2003.  Digitaria Interactive is pleased to announce the release of the newly redesigned EyeTracking, Inc. Web site, www.eyetracking.com.  The project, executed over eight weeks, established a new creative platform, streamlined site navigation and incorporated Digitaria’s stand-alone Content Management System.

“Utilizing Digitaria’s proven five-phase development methodology, we refined our service messaging to increase consumer awareness of our unique technology solutions.” Said Cassie Davis, Chief Technology Officer, “With improved content and navigation targeting distinct vertical markets, we have opened new communication channels and provided clear paths to critical business information.”

Digitaria refreshed EyeTracking’s brand identity by refining their corporate logo and developing a site with a fresh visual design more representative of their unique corporate culture.  These services have resulted in a compelling digital experience for increased user adoption, usability, and consumer commitment to EyeTracking products and services.

“We also implemented our proprietary Content Management System, a unique tool that allows Digitaria clients to easily edit the content and images within their Web site.” Said Ben Johnson, the Senior Project Manager of Digitaria.

Added to each project, the Content Management System allows any employee to update the site with no knowledge of HTML or advanced programming. This novel approach to Web content management allows Digitaria clients to drastically reduce HTML development overhead by allowing each content owner to manage his/her own section of the site.

About EyeTracking, Inc.
Eyetracking, Inc. is a San Diego based research company delivers high quality eye-tracking services for commercial, government and military applications. Using patented methodologies, ETI integrates point-of-gaze metrics with new pupil-derived estimates of mental effort to tell you where people look, what holds their attention, and the level of cognitive processing that occurs. Whether your organization needs assistance evaluating new software, comparing designs, or studying complex human computer interaction with critical systems, EyeTracking, Inc. is committed to meeting your needs. At EyeTracking Inc. we embrace new challenges, and strive to exceed the expectations of every client. For more information, please visit www.eyetracking.com.

About Digitaria
Digitaria Interactive, Inc., is a leading interactive agency dedicated to delivering communication services that achieve business goals. By deploying strategic thinking, design, digital marketing and innovative technologies, Digitaria helps clients reach their customers with compelling communication techniques. With over five years of experience in serving Fortune 500 companies and small to medium businesses, Digitaria offers interface design, website development, application development, online marketing, and multimedia development. For more information, visit www.digitaria.com.

Terra Lycos Boosts Impact of Online Advertising With Launch of New Media-Focused Network Architecture

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WALTHAM, Mass. – November 5, 2001 – – Terra Lycos (NASDAQ: TRLY and Madrid Exchange: TRR), the largest global Internet network, today announced the launch of its new media-driven network architecture that delivers advertisers a highly targeted emotionally connected audience through visually enriched page design and standardized navigation. New life stages pages designed to function as magnets for key audience groups have been launched. New large, time-based interruptive ad products across the network and scrolling personalized ad feeds on My Lycos give advertisers an impactful opportunity to reach their target audiences. Search results on Lycos.com have been simplified as part of the new architecture, and now return the freshest results on the Web by updating the catalog more often than competitors.

“To provide outstanding value to both users and advertisers, Terra Lycos conducted extensive user testing and then created an entirely new advertising platform that delivers dramatically improved ad performance,” said Stephen Killeen, president of Terra Lycos U.S. “As we strengthen the emotional bond with our customers through rich content presentation and aggregation, we can then offer our advertisers the opportunity to contextually target key demographic groups in ways that benefit both advertisers and users.”

The new network architecture takes advantage of a flexible publishing structure and shares many design elements and navigational features with Terra’s site architecture, leveraging the combined strengths of Terra and Lycos following the combination of the two companies. The resources of the combined Terra and Lycos Networks have enabled the company to create this new model rapidly, and to realize the economies of scale of a truly global Internet company to build a product once, and deploy it many times around the world.

Life Stages Sites Merchandise Traffic and Content

Terra Lycos has introduced new traffic-merchandising tools for advertisers with the launch of a new Angelfire, Family Zone and Lycos Holidays sites, the first three in a larger series of new destinations. The sites aggregate content for teens, family and holiday planners at http://www.angelfire.comhttp://familyzone.lycos.com, and http://holidays.lycos.com. The new sites let advertisers target highly desirable life stages groups by putting their messages in front of users who are drawn to the “magazine cover” formats that aggregate the hottest news, tips and other content drawn from sites across the Terra Lycos Network, as well as content partners from around the globe, including the 160 Terra Lycos sites.

Users will enjoy a new media experience across the network with image-packed pages and striking graphics creating a common visual language among the diverse sites while maintaining their individual identities. The new publishing system is anchored with uniform navigational tools on the left side and across the top of the page. The universal navigation system fosters familiarity and comfort in users’ online experiences, and should result in more frequent and longer visits to the network. Rapid movement from Matchmaker.com or Lycos Entertainment to Lycos.com for search or Wired News is intuitive using the new tools, and is designed to build user affinity for the network sites and increase duration of visits.

Studies Indicate Ad Awareness Soars

Extensive user behavior testing of the effects of ad positioning led Terra Lycos to adopt a flexible publishing system that empowers advertisers to create rich ads in a variety of sizes and formats. The new page designs efficiently accept virtually all IAB ad sizes as well as all interactive/rich media vehicles. The new design also reduces ad clutter — limiting the number of ads per page to increase the prominence of the remaining ads. Sophisticated user eyetracking studies have demonstrated that the optimized placement of ads improves awareness and message retention.

“Terra Lycos partners with our advertisers to create an uncluttered environment where innovative ad products are encouraged and deliver better performance,” said Rich Gotham, vice president of sales for Terra Lycos U.S. “The new network architecture and the creation of our new life stages sites provide advertisers with a medium for contextually relevant placement of ads, where they behave as a natural extension of the site content delivering the right ad to the right audience at the right time.”

Optimizing page layout has dramatically elevated the performance of the conventional banner to the point where it performs on par with a skyscraper ad as evidenced by sophisticated eye-tracking studies conducted for Terra Lycos by Eyetracking, Inc. In their new location, below the top navigational bar, banners realize a 200% increase in the percentage of users who view the ad when compared to previous locations at the top of the page, as is the norm for competitive sites. Specific ad performance improvements include:

  • Three times as many users view a banner in its new position below the top navigational bar, providing advertisers with a greater audience.
  • Users spend seven times longer viewing banners, which are now located below the top navigational bar in the new design, providing advertisers with more exposure to the larger audience.
  • Internet messaging units, the large mid-page 300×250 ads, now easily inserted into Network pages, command the highest visibility and user attention span of the most popular standard ad sizes.

Scrolling ads at the bottom of the screen will now be delivered to the highly loyal users of the personalized My Lycos site. My Lycos users will see alternating targeted ad messages and personalized up-to-the-minute news driven by the user’s programmed preferences.

About Terra Lycos
Terra Lycos is a global Internet network operating in 43 countries in 20 languages, reaching 103 million unique monthly visitors worldwide. Created by the combination of Terra Networks, S.A. and Lycos, Inc., in October 2000, Terra Lycos is one of the most popular Internet networks in the U.S., Canada, Europe, Asia and Latin America, and is the largest Internet access provider in Spain and Latin America. The Terra Lycos network of sites includes Lycos.com, Terra.com, Angelfire.com, ATuHora.com, Gamesville.com, HotBot.com, Invertia.com, Lycos Zone, Matchmaker.com, Quote.com, Rumbo.com, Sonique, Tripod.com, RagingBull.com and Wired News (Wired.com). The company’s headquarters are in Barcelona and it has major offices in Boston, Buenos Aires, Madrid, Miami, Monterrey and Sao Paulo among others. It is listed on the Madrid stock exchange (TRR) and on the Nasdaq electronic market (TRLY). For more information, please visit our corporate Web site at http://www.terralycos.com.


Christian Harpe
Weber Shandwick

Brian Payea
Terra Lycos

Lionbridge Partners with EyeTracking, Inc. To Provide Web Site and Application Usability Testing

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WALTHAM, Mass. – June 8, 2001 – Lionbridge Technologies, Inc. (Nasdaq:LIOX), a provider of solutions for worldwide deployment of technology and content, today announced that it has entered into an alliance with EyeTracking Inc., a leading provider of eye-tracking services and analysis tools, to cooperatively market usability testing solutions to clients worldwide. The services will be available through VeriTest, Lionbridge’s testing division.

The new eye tracking services, currently available through VeriTest facilities in the U.S., Ireland, France and Japan, will also be available at six additional locations in the U.S. and Ireland through Data Dimensions, Inc. (Nasdaq: DDIM), upon the closing of Lionbridge’s acquisition of Data Dimensions. This transaction is expected to close during the second quarter of 2001.

“The three-way combination of VeriTest’s enterprise scalability testing practice, Data Dimensions’ Web application testing expertise, and Eyetracking’s breakthrough technology will allow our clients to deliver higher quality products and cut time-to-market,” said Rory Cowan, CEO of Lionbridge. “Consequently, by operating as a seamless organization, each business will be better equipped to serve the testing needs of customers worldwide.”

EyeTracking’s patented technology provides unparalleled information about the viewing patterns of individuals when they see a visual display. EyeTracking’s analyses combine knowledge about where the user is looking with measures of how much the users’ eyes are changing in a unique blend of two scientific methodologies: point-of-gaze measurement and pupil dilation response. As a result, clients can find out whether viewers see (or don’t see) key features on a computer display, and can also identify features that cause confusion or aversion in the users.

“Our procedures allow the client to see a software product or Web site through the eyes of its users,” explained Sandra Marshall, CEO and President of EyeTracking, Inc. “Strengths and weaknesses of the interface are immediately apparent.”

VeriTest will offer user interface testing at its worldwide network of labs, providing a complete testing solution for developers of IT products. Through this partnership, which includes co-operative marketing, customer referrals and exchanges, and joint solutions, clients can now utilize a single vendor for functionality, compatibility, certification and usability testing services.

About EyeTracking, Inc.
EyeTracking, Inc. is a leading provider of eye-tracking services for evaluating websites, software applications and traditional media. The brainchild of Dr. Sandra Marshall, EyeTracking’s patented innovative technology is unique in its ability to evaluate a user’s experience while interacting with applications and web sites. Recent clients include AT&T, BSKYB, CNET, CDW, Gateway, Matsushita Avionics, McAfee.com, Roper Starch Worldwide, Roxio, Yahoo!, and ZD Net. To learn more, visit www.eyetracking.com.

VeriTest Services from Lionbridge
VeriTest is the premium provider of testing services that enable technology companies to release proven enterprise-scale applications. With Datacenter-equipped labs in North America and Europe, VeriTest delivers test consulting, test plan development and test execution services. The VeriTest labs are the sole authorized facilities for some of the industry’s leading logo-validation programs, including “Certified for Microsoft Windows 2000,” “Ready for Microsoft Pocket PC,” “AT&T Wireless Certified Solutions,” “BMC Software Certified,” and others. VeriTest is also authorized to perform Palm OS certification of hardware devices, as well as Novell Yes! and IBM ServerProven tests. To learn more, visit www.veritest.com.

About Lionbridge
Lionbridge Technologies, Inc. provides solutions for worldwide deployment of technology and content to global 2000 companies in the technology, life sciences and financial services industries. Lionbridge testing and compatibility services, globalization solutions and multilingual content management technologies help clients reduce cost, decrease time to market and ensure the integrity of global brands. Based in Waltham, Mass., Lionbridge maintains facilities in Canada, Ireland, the Netherlands, France, Germany, China, South Korea, Japan, Taiwan, Brazil, and the United States. To learn more, visit www.lionbridge.com.

CNET Networks Innovates With New Advertising Opportunities In Newly Designed Sites

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SAN FRANCISCO, February 5, 2001 – CNET Networks, Inc. (Nasdaq: CNET), the global source of technology and commerce-related information, data, exchanges and services, today announced that it is launching newly designed Web sites and advertising formats across its online network to take advantage of the tremendous marketing power inherent in the medium. Debuting simultaneously on the award-winning CNET News.com and ZDNet News Web sites, as well as five of CNET Networks’ international sites, the descriptive, user-initiated messaging units represent a creative leap-forward in offering greatly enhanced opportunities for marketers to connect and communicate with their audiences.

“Individuals and businesses around the world continue to have an enormous and ever-growing appetite for the Internet and the way it makes decision-making easier. We are now entering the next phase of digital marketing, in which marketers will be able to leverage this medium’s unique ability to reach targeted audiences with deep, substantive information,” said Shelby Bonnie, Chairman and CEO of CNET Networks, Inc. “The advertising initiatives we have produced also offer the immediacy, interactivity and contextual transaction capabilities that fulfill the Internet’s promise. Being able to efficiently target customers, build brand and provide commerce in a contextual way – all at once – is quite an opportunity, and we are pleased to announce that top advertisers and publishers share our enthusiasm about it.”

Oracle (Nasdaq: ORCL), Broadbase, IBM, Morgan Stanley Dean Witter, Nextel, PeopleSoft, Sun Microsystems and Visual Insights are among the initial wave of marketers taking advantage of the opportunity. In addition, online publishers such as New York Times Digital have indicated they plan to adopt the new formats.

“Oracle is always looking for better ways to reach web-savvy decision-makers,” said Mark Jarvis, senior vice president and chief marketing officer at Oracle Corp. “With CNET’s new Messaging Plus offering, we now have the space and creative freedom to reach our target audience with a strong and clear message outlining the benefits of e-business.”

“CNET’s new advertising opportunities are opening new creative doors for agencies,” said Nasreen Madhany, WorldWide Media Director, OgilvyOne. “Taking advantage of the new space and the rich media, we are able to truly convey our clients’ key messages to an influential audience and expect to get great results.”

To make the ad-viewing experience as clean and inviting as possible, only one advertisement will appear on each news page. Recent research conducted for CNET Networks by EyeTracking.com demonstrated that users spent more time with the new ads, liked them better, and were more likely to remember the brand than with conventional ads. In fact, for the Messaging Plus unit, brand recall was as much as 3X higher than for conventional banners.

CNET Networks’ power as a top technology buying resource for businesses is underscored by third party research. According to Nielsen//NetRatings, CNET Networks’ sites provide advertisers access to the most influential buyers on the Web. In December, CNET Networks reached 44 percent of professionals in the MIS/technical universe*, and 25 percent of all executives and managers or professionals with business purchase decision-making power*, according to a Nielsen//NetRatings custom report.

Tower Board, Leader Board and Messaging Plus will be introduced on the newly redesigned CNET News.com (http://www.news.com) and ZDNet News (http://www.zdnet.com/zdnn/) sites. The two award-winning sites have been retooled to speed navigation and page loading, thus emphasizing the high volume of breaking news stories and special reports. The Messaging Plus units will also appear on five of ZDNet’s International sites: UK, France, Germany, Asia, and Australia. CNET will introduce the units as relevant across its global Web network in the coming year.

In a separate announcement today, CNET Networks said it was forming an European Sales Network organization, through which it will introduce the advantages of cross-border advertising to its European customers. Working with their local CNET Networks advertising account managers, customers will be able to advertise on ZDNet or CNET.com brands in North America, Latin America, Europe and Asia. CNET Networks plans to expand the global advertising sales network in phases during the next year.

For more information on these new online advertising units, please call: Bettina Fischmann, 415 551-4883. For an interactive demonstration of the new online advertising units, please visit: http://www.cnetcreatives.com/newadstory/index.html.

CNET Networks, Inc. (Nasdaq: CNET), is the global source of technology and commerce-related information, data, exchanges and services. As a top 10 Internet company with established Web sites in 25 countries and 16 languages, CNET Networks connects buyers, sellers and suppliers throughout the IT supply chain with award-winning content via the Web, wireless devices, television, radio and print. Its respected brand portfolio includes CNET, ZDNet, mySimon, News.com, Computer Shopper magazine, and CNET Radio, as well as CNET Channel Services, including CNET Data Services, CNET Media Services and ChannelOnline. The company’s vision is to educate and empower people and businesses by unlocking the potential of the technology world to make things easier and faster, and by helping them make smarter buying decisions.

*Who are active online at work.

CNET Networks, Inc. Contacts:
Blaise Simpson
VP Corporate Communications

Genevieve Cowger
PR Manager

Robert Borchert
VP Investor Relations